Design Strategy

In a unpredictable and uncertain society, innovation is not enough to ensure the success of a new product!

In una società imprevedibile e incerta l'innovazione da sola non è più sufficiente per garantire il successo di un nuovo prodotto!

Brand Managment

The use of design as a business strategy is not just making new products

Utilizzare il design come strategia aziendale non è solo fare nuovi prodotti

20 years of experience

DNA | Kaluderovic & Condini is a multiethnic team specialized in the identification and creation of new products & interiors

DNA | Kaluderovic & Condini un team multietnico specializzato nell’identificazione e nella creazione di nuovi prodotti


projects realized


awards won


years of activity


satisfied clients

The use of design as a business strategy does not stop at the making of new products and services. A strategy based on design is the combination of diverse choices in day to day life that reflect on research, design, project management and communication. Experienced professionals will guide you along this process that will make you and your business a landmark in terms of products and appearance.

Key staff


Alessandro Condini

CEO & Partner


DNA | Kaluderovic & Condini



is a multiethnic team specialized in the identification and creation of new products. It is made up of designers, engineers, graphics, marketing consultants and all other people needed to bring life to a new product!


un team multietnico specializzato nell’identificazione e nella creazione di nuovi prodotti. Di esso fanno parte designer, ingegneri, grafici, esperti marketing e tutte le professionalità necessarie per dare vita ad un nuovo prodotto!

Jasmina Kaluderovic

Creative Director & Partner


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